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Digital marketing is the use of digital technologies and channels to promote or market products and services to consumers and businesses. Digital marketing strategies can include online advertising, search engine optimization (SEO), content marketing, influencer marketing, social media marketing, and email marketing. Digital marketing is a rapidly evolving field, and it is important for businesses to stay up to date on the latest trends and strategies to ensure they remain competitive.

The evolution of digital marketing has been remarkable. From the early days of email marketing and online ads to today's sophisticated strategies, digital marketing has come a long way. As technology and consumer behavior continue to evolve, digital marketing trends will continue to evolve as well.

Digital marketing platforms are online tools and services used to create, manage, and optimize digital marketing campaigns. They provide businesses with the ability to reach their target audiences, measure the effectiveness of their campaigns, and track their return on investment (ROI).