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Programmatic advertising is a type of digital marketing that uses automated systems to purchase display, video, and mobile advertising. It allows advertisers to target specific audiences, increase efficiency, and maximize the impact of their digital campaigns. Programmatic advertising uses real-time bidding (RTB) to purchase digital advertising space from publishers. Advertisers are able to bid on ad space in an auction-style system, with the highest bidder winning the ad space.

Programmatic advertising is an increasingly popular way of buying and selling digital advertising space. It's a complex process that involves using software to automate the buying and selling of ad space, allowing advertisers to target specific audiences and optimize their campaigns in real time.

Programmatic advertising is a powerful tool for businesses of all sizes. It has become increasingly popular in recent years due to its ability to target specific audiences and deliver high ROI. However, it can be difficult to maximize your programmatic advertising ROI if you don’t know the right strategies. Here are some tips to help you maximize your programmatic advertising ROI.